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Paid Acquisition Manager

Note: By applying to this position your application is automatically submitted to the following locations: Cambridge, MA

What We’re Looking For:

edX seeks a Paid Acquisition Manager to join our Growth Marketing team and play a critical role as the paid acquisition lead within a dynamic, mission-driven organization.

This is a hands-on role with direct control over edX’s paid acquisition campaigns on Google Ads, Facebook, LinkedIn, and future networks/channels. This hire will create, analyze, optimize, and launch campaigns and ads to drive direct results.

The role demands a savvy digital marketer with a proven capacity to problem solve through ambiguity, a stubborn refusal to settle, and a results-focused mindset. This position offers an individual contributor significant opportunity to grow and develop into the next stage of their career. It reports into the Senior Manager of Growth Marketing.

Responsibilities Include, But Are Not Limited To:

  • Launch, monitor, manage, and optimize ongoing advertising campaigns
  • Analyze results in ad platforms, GA, and Tableau
  • Track budget
  • Analyze and report on ROAS
  • Hands-on manage and optimize key paid media channels (3rd party media buying, paid social, retargeting, display, etc.)
  • Manage and optimize budget and bids across campaigns, ad sets, and ads to deliver positive return on marketing spend
  • Perform optimization tasks, such as keyword research, bid adjustments, and writing attractive and concise copy for ads.
  • Actively execute, measure, and create a knowledge base for A/B tests on ad copy and landing pages to continually improve performance and identify trends
  • Manage external agency partners, ensuring optimal ad messaging/creative and progress towards agreed upon milestones
  • Own channel measurement and reporting: tracking, monitoring, and optimizing performance against goals to understand effectiveness of strategies and identify opportunities for improvement
  • Distill data and metrics into actionable insights that support clear recommendations
  • Assist with website-related tasks
  • Collaborate with colleagues to design, write, and build new campaign assets, such as ad creative and landing pages

Things That Should Be In Your Background:

  • 5+ years of SEM and display advertising experience
  • Experience building and managing multiple campaigns within Google Ads and display networks
  • Experience in building and managing advertising campaigns for eCommerce platforms
  • Experience maximizing performance in Paid Search campaigns
  • Experience understanding the interplay between Google Ads and Google Analytics
  • Experience building and optimizing advertising campaigns on Facebook, LinkedIn, and Twitter
  • Experience with media buying, working with external agencies, and vendor partnerships
  • Proficiency and comfort with all major digital ad platforms and networks
  • Experience building, executing, and scaling performance marketing across digital channels, including paid search, display, retargeting, and paid social
  • Detail-oriented, with strong analytical and reporting skills
  • Excited to experiment and learn from failure while honing new channels.
  • A data-driven approach to campaign testing development that is highly analytical, experiment-driven, and rigorously measured, focused on identifying insights and making improvements in conversion throughout the funnel.

Other Attributes That Will Help You In This Role:

  • Experience in higher education or education technology
  • Experience inside a SaaS-based organization
  • Experience working with marketing automation and CRMs such as HubSpot and Salesforce.
  • Tableau expertise
  • Experience creating dashboards in Excel or Google Sheets

About edX

edX is the education movement for restless learners. Together with our founding partners Harvard and MIT, we’ve brought together more than 38 million learners, the majority of top-ranked universities in the world, and industry-leading companies onto one online learning platform that supports learners at every stage. And we’re not stopping there—as a global nonprofit, we’re relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location.

About 2U, Inc. (NASDAQ: TWOU)

2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners. 

2U Diversity and Inclusion Statement

At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same. 

Benefits & Culture

Working at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.

2U offers a comprehensive benefits package:

  • Medical, dental, and vision coverage
  • Life insurance, disability and 401(k)
  • Unlimited snacks and drinks
  • Generous paid leave policies including unlimited PTO
  • Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

To learn more, visit #NoBackRow

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.