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Mid-Weight Visual Designer

Note: By applying to this position your application is automatically submitted to the following locations: Cape Town, ZA

What We’re Looking For:

The main purpose of the role of a Mid-Weight Visual Designer is to conceptualize and produce creative collateral, of a high standard, for all content marketing and innovative B2B and B2C experiences that include but are not limited to the website, product and 2U, Inc’s. growing technologies, under the guidance of a Senior Illustrator or Lead. Designing across a variety of mediums and platforms with a focus on digital and a working knowledge of print from design to production is required. A working knowledge of UI/UX accessibility and inclusivity is advantageous. All collateral should be designed with adherence to the company and university partners’ visual style guides with little guidance from their Lead.

A Mid-weight Visual Designer should be skilled in the ability to proactively engage with more complex ideation for innovative and functional creative solves in support of campaign outcomes by diagnosing a problem, evaluating alternative solutions and making recommendations with moderate guidance from the Lead. Attention to detail must be thorough and accurate when accomplishing a task. Good technical proficiency for layout, UI and visual design components is required with a proven understanding of analytic tools and methodologies to successfully execute function.

Responsibilities Include, But Are Not Limited To:

  • Conceptual (quality of problem-solving and brainstorming ability):
    • Should be able to conceptualize and answer briefs autonomously and brainstorm visual solutions with the Content and Brand stakeholders
    • Engage with more complex ideation and conceptualize visuals 
    • Should be able to proactively suggest innovative and functional visual solutions in support of campaign outcomes
    • Engage in team training to further personal & departmental development
    • Assist Leads/Specialists/Manager with process strategies and principles for brand design that meet the requirements of the team as a whole
    • Collaborate with other departments and the rest of the Creative team to understand project needs and ensure output of the highest quality
  • Communication (quality of written & verbal communication and relationships):
    • Effective, clear and professional communication of concepts, ideas and processes
    • Good interpersonal skills and relationships with team and stakeholders
    • Give and receive feedback effectively
    • Improve and build on skills gaps
  • Initiative (quality of proactive ideas and innovations):
    • Sharing ideas and trends with wider team
    • Drive an implement innovations in collaboration with Lead and Senior
  • Leadership (level of training, mentoring, managing and upskilling):
    • Informal guidance and mentoring to co-workers (proportional to years of experience)
    • Lead specific training sessions in line with expertise
  • Quality (level of design output and level of reviewing required to obtain desired output:
    • Staying informed of trends and sharing with team
    • Self review
    • Informal QA encouraged. 
    • Work QA’d against brief by Lead Graphic Designer with mentoring by Senior Designers

Things That Should Be In Your Background:

  • 3+ years of work experience
  • Relevant tertiary qualification (Design Diploma/Degree)
  • Evidence of experience within the listed responsibilities
  • Strong design, conceptual and visual design skills using the Adobe CC Suite (fully proficient in Photoshop, Illustrator and Indesign specifically). 

Other Attributes That Will Help You In This Role:

  • Having an understanding of HTML and CSS (Experience in Sketch and Invision is advantageous)

About 2U Inc. (NASDAQ: TWOU)

2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners. 

2U Diversity and Inclusion Statement

2U is an Equal Opportunity Employer that is committed to diversity and inclusion. Applicants from the previously disadvantaged groups and people with disabilities will be given preference.

Why It’s Great to Work at 2U

2U Cape Town offers a high-energy work environment that’s both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with coffee from our in-house barista. We have other in-house perks like subsidised healthy meals, a gym with free yoga sessions and social events all year round. We celebrate special milestones like birthdays and workaversaries, truly showing that #RelationshipsMatter.


2U Cape Town offers a comprehensive benefits package:

  • 2 complimentary Getsmarter short courses per year
  • Subsidised medical aid with Discovery
  • 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
  • Employee Assistance Program (EAP)
  • Generous leave policy including time off to volunteer for non-profit organizations

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay. 

2U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national, along with an updated curriculum vitae.