Marketing.
What we do.
On 2U’s world-class Marketing teams, science and art truly intersect. Combining data-driven insights with world-class brand stewardship, our Marketing teams blend technology and creativity to help the right students find the right universities at the right time.
Our Marketing teams' jobs don’t stop when a student enrolls. They work to ensure our product stays competitive—empowering students to succeed in their education, their careers, and beyond.
How we do it.
Careers on our Marketing teams are built around data-driven intelligence and creative decision-making. We leverage close, segmented understandings of student and partner needs to drive real results for universities at scale.
Subteams
Product marketing.
Research, data, and investment analysis drive our future.
Sales ops & analytics.
Maximize efficiency and effectiveness for Admissions teams.
Email marketing.
Build, schedule, and report on partner email campaigns.
Demand generation.
Find the right students for the right partner programs.
Inbound marketing.
Maintain and optimize web assets for prospective students.
Creative marketing.
Make marketing assets that earn attention.
Content marketing.
Build content for partner brand awareness, PR, social, and SEO.
Brand marketing.
Develop data-driven marketing strategy for partner programs.
Open Positions.
When you work on 2U’s Marketing teams, you’re front and center in our effort to eliminate the back row in education. Bring us your expertise, and be a part of transforming digital higher education for good.
2U's Marketing teams are built on adaptability and collaboration, utilizing cutting-edge data analysis to share 2U-powered programs with the world.— Khulan B., Analyst, Demand Generation
Where we work.
Across the world, our Marketing teams work together to attract top student talent—and transform the relationship between student and university.